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Jersey City Dance Academy's (JCDA) Online Privacy Policy


The Jersey City Dance Academy, Inc. is committed to respecting the privacy rights of website visitors. The following policy describes how we collect, protect and use information we receive from website visitors. If you would like to review our policies specifically applicable to children, see "Children's Online Privacy Policy".

Jersey City Dance Academy, Inc. (JCDA) is responsible for this privacy policy.

What information do we collect?
How do we use your information?
How do we protect visitor information?
Do we use "cookies"?
Do we disclose the information we collect to outside parties?
How can you opt-out, remove or modify information you have provided to us?
A special note to parents
Third party links
Changes to our policy
Questions and feedback
Online Policy Only
Your consent
Children's Online Privacy Policy


What information do we collect?

  • We collect information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another site feature.
  • When ordering or registering, we may ask you for your name, date of birth, e-mail address, mailing address, daytime phone number, credit card information or other information. You may, however, visit our site anonymously or purchase without registering.
  • We also collect information about gift recipients so that we can fulfill the gift purchase. The information we collect about gift recipients is not used for marketing purposes.
  • Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our websites. Please refer to the "Do we use 'cookies'?" section below for information about cookies and how we use them.
  • We also receive and store click-stream data and other information about visits to our websites which may be combined with personal information you have provided. This information is used to analyze and improve the website experience. For more information see the "Do we use 'cookies'?" section below.

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How do we use your information?

We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
  • To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To allow us to better service you in responding to your customer service requests.
  • To quickly process your transactions.
  • To administer a contest, promotion, survey or other site feature.
  • If you have opted-in to receive JCDA e-mail, we may send you periodic e-mails from JCDA. If you would no longer like to receive JCDA e-mail, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below.
  • If you have opted-in to receive direct mail, JCDA may send you periodic direct mail (such as catalogs). If you would no longer like to receive direct mail, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below.
  • If you have purchased a product from JCDA and have not previously registered on the site, we will automatically add you to our mail & e-mail list. If you would like to opt-out of receiving direct mail, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below.

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How do we protect visitor information?

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is stored off line and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

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Do we use "cookies"?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help JCDA conduct and improve its business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly.


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Do we disclose the information we collect to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information, except as described in this Privacy Policy. The term "outside parties" does not include JCDA, Inc. It also does not include website hosting partners and other parties who assist us in operating our website, conducting JCDA's business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

However, non-personally identifiable visitor information may be provided to outside parties for marketing, advertising, or other uses.


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How can you opt-out, remove or modify information you have provided to us?

Registration information and e-mail subscriptions
To modify or delete entirely the information you have provided during registration, including your e-mail subscriptions, please refer to the "My Account" section of our site. You can also send a request via e-mail by clicking here. Be sure to include your first and last name and account e-mail address.

JCDA direct mail
If you would like your name and address removed from JCDA's direct mailing list, please submit an e-mail request by clicking here.

Communications in Progress/Sales and Service Information.

Please note, if you have opted-out to receive e-mail, direct mail communications from JCDA, due to production schedules you may receive communications already in production. Also, if you request your registration information be deleted or you opt-out of other communications, we may maintain information about an individual sales transaction or service inquiry for future service and record keeping purposes.

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A special note to parents

We realize that many children will visit our site, and we therefore encourage children to consult with their parents before submitting any information to any website, including ours. We encourage parents to supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing their name, address, and other personal information online without parental permission. For additional information about parental control tools, please consult the "Consumer Assistance" page of the Direct Marketing Association home page.

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Third party links

In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).

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Changes to our policy

If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. This policy was last modified on August 21st, 2004.

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Questions and feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

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Online Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Terms and Conditions

Please also visit our Terms of Use section establishing the use, disclaimers, and limitations of liability governing the use of our website.

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Your consent

By using our site, you consent to our privacy policy.

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Children's Online Privacy Policy

In accordance with the Children's Online Privacy Protection Act, we have adopted special procedures applicable to personal information from children under the age of 13. The following Children's Online Privacy Policy supplements our general Privacy Policy. Any conflicting portions of our general Privacy Policy are superceded by this Policy.

Contact Information

This website is operated by Jersey City Dance Academy, Inc., 107 West Side Ave. Jersey City NJ 07305

What personal information do we collect from children and how do we collect it?

When a child attempts to order products or register on the site, the child will be required to provide his or her name, date of birth, gender, e-mail address, mailing address, day phone number and credit card information (when ordering products only), as well as to create a user name and password. The child will also be given the option of providing the child's evening phone number, product sizing information, favorite sport, and other information regarding the child's preferences or interests, and will be asked whether he or she wants to be on our e-mailing list. When a child attempts to enter a contest or promotion or use certain other features of the site, we will ask for a date of birth and some of the information required to order products or register. We also receive and store click-stream data and other information about visits to our websites.

When a child under the age of 13 attempts to submit his or her registration information, or a child who has not registered attempts to enter a contest, promotion or use certain other features that require the collection of personal information, our system will reject the submission and give the child the option of downloading and/or printing a parental consent form, which the child may ask his or her parent or guardian to sign and mail or fax to us. The consent form will request the information initially requested during the online registration process. We will not collect or retain any personal information from a child under the age of 13 until we receive a signed parental consent form.

As described in our general privacy policy, we may use cookies to gather information that will be associated with a child's personal information. Cookies allow us to better customize visits to the site to match the child's preferences.

How do we use information about children?

We use the information described above:
  • To personalize the site experience and to allow us to deliver the type of content and product offerings in which visitors are most interested.
  • To allow us to better respond to customer service requests.
  • To learn about site visitors and customers and to tailor specific features, promotions, or other notifications to them.
  • To quickly process transactions.
  • To administer a contest, promotion, survey or other site feature.
  • If a child has opted-in to receive JCDA e-mail, we may send them periodic e-mails from JCDA with information on products, website content, or events. If they would no longer like to receive JCDA e-mail, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section in the General Privacy Policy above.
Children under the age of 13 will never be asked to consent to disclosure to outside parties, and their personal information will not be disclosed to any outside parties, except as described below. A parent's consent to our collection and use of personal information about a child will never be treated as consent to disclosure of that information to outside parties. The term "outside parties" does not include JCDA, Inc. It also does not include website hosting partners and other parties who assist us in operating our website, conducting JCDA's business, or servicing your child as long as such parties have agreed to keep customer data confidential. We may release personal information when we believe release is appropriate to comply with the law, enforce our Site policies, or protect ours or others' rights, property, or safety.

We are prohibited from conditioning a child's participation in an activity or contest on the disclosure of any more personal information than is reasonably necessary to allow the child to participate in that activity.

How do we protect information about children?

We are required by law to take reasonable security measures to protect personal information about children. Registration information submitted by a child's parent cannot be modified except through written request. All such information is contained off line and is only accessible by a limited number of persons and contractors who have special access rights to such systems. All contractors have agreed to keep this information confidential. All credit card information supplied by children is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be used and accessed only as described in this policy.

How can parents review their child's personal information and prevent its use or disclosure?

A parent or guardian who permits personal information to be collected about their child may also submit a signed written request to review or modify the information about their child. Before disclosing information about a child, we may request that the parent provide reasonable information about the parent for identification purposes, such as the parent's name, address, phone number, credit card number, or other information.

We will delete personal information about a child upon receipt of a written request from the parent or guardian who initially submitted such information. In the event of such a request, we will retain only information necessary for record keeping and customer service for past transactions.

Please stop by the studio to make any arrangements.

Questions and feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

Online Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.


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107 Westside Avenue. Jersey City, NJ 07305 (201) 435-8943 info@JerseyCityDanceAcademy.com
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